Complimentary shipping on orders above $399 —Shop Best Sellers
Floral Care Guide

How to Love What Lasts

The gift of effortless beauty

Caring for a Vellarose Floria arrangement is, in a way, not really caring at all. There is no water to change, no stems to trim, no schedule to keep. There is only placement, gentleness, and time.

Care at a Glance

A Closer Look — Six Principles

Do

  • Display in a dry space with indirect light
  • Keep at room temperature
  • Dust with a soft brush, occasionally
  • Handle from the base of the vessel
  • Remove loose petals gently
  • Let it stay where it is happy
  • Enjoy it daily — simply by looking

Do Not

  • Never add water
  • Never mist or spray
  • No direct sunlight
  • No bathrooms or humid rooms
  • No wet cloths
  • No repeated touching of petals
  • No heat sources nearby

The Ideal Environment

TemperatureStable & cool60–75°F / 15–24°C
HumidityLow & dry30–50%
LightIndirect onlyAmbient natural light

Common Questions

Not at all. Our arrangements are composed with generous fullness, and an occasional loose petal is natural. Simply remove it gently.

Every rose is a natural bloom, and digital photography cannot perfectly capture the depth of a preserved petal. Slight variation is the signature of a real flower.

Do not panic. Blot gently with a dry paper towel and let it air-dry — no heat, hair dryers, or direct sunlight.

Yes — a drier room will meaningfully extend the life and color of your blooms.

Fading is irreversible, which is why placement away from direct sun matters most of all.

Of course — lift it from the base of the vessel and carry it level.

Gradually, over a year or more, the blooms will soften and mute. This is natural — the long, graceful exhale of a real flower.

Through the Seasons

Spring — mind the windows as the sun climbs. Summer — cool and quiet, away from open windows. Autumn — watch the vents as the heating returns. Winter — the driest time, and your arrangement's peak vibrancy.

If You Need to Store Your Arrangement

Return it to its original packaging and keep it in a cool, dry, dark closet or cabinet — never a basement, attic, or garage. Weeks are fine; months are acceptable. Allow it a few hours to acclimate before re-display.

The Easiest Kind of Love

Choose a good spot. Be gentle. That is all your flowers will ever ask of you.


Contact Our Atelier

Stay in Touch

Sign up with your email address to receive news, private previews, and seasonal collections.

We respect your privacy.